Real-Time Inventory Reporting for Pro Dealers
Learn how Pro Dealers modernized inventory reporting with DOMO and SQL Server to drive faster decisions across their automotive retail network.
About Pro Dealers
Pro Dealers is a U.S.-based automotive retail network. With inconsistent systems and scattered data, they struggled to track real-time inventory, sales trends, and dealer performance. Visibility into stock by model, variant, or color was limited—slowing down decisions at both the corporate and dealership levels.
At a Glance
- Industry: Automotive Retail
- Company Type: Dealer Network
- Location: United States
- Engagement Model: Hourly
- Duration: 3 Months
- Tech Stack: DOMO, SQL Server
The Reporting Roadblocks
- Disconnected systems across multiple dealerships
- No real-time visibility into inventory or historical sales
- Inability to compare performance by model or location
- Manual reporting prone to delay and inaccuracy
They needed a centralized, modern reporting solution. And they needed it fast.
Tech Stack – What We Used & Why
| Tool | Purpose & Fit |
|---|---|
| SQL Server | Acted as the core data store. Enabled structured joins, filters, and aggregations across dealership datasets. |
| DOMO | Already in use; enhanced for real-time dashboards. Provided mobile-friendly, exec-level visibility without steep learning curves. |
The Team
| Role | Responsibility |
|---|---|
| 1× SQL Developer | Data modeling, connector setup, performance tuning |
| 1× DOMO Specialist | Dashboard logic, UX design, stakeholder training |
The Fix
1. Structured Stock and Sales Data
- Consolidated inventory and sales data across all dealerships
- Created master tables for models, colors, variants, and delivery statuses
- Enabled drill-downs by region, dealership, and vehicle type
2. Built Real-Time Dashboards in DOMO
- Designed dashboards showing live inventory and turnover rates
- Integrated month-over-month and YoY sales comparisons
- Enabled mobile access for execs and dealership managers
3. Empowered Data-Driven Dealer Decisions
- Delivered role-specific dashboards for leadership and frontline teams
- Replaced outdated Excel workflows with automated DOMO reports
- Provided training for in-house teams to own and adapt dashboards
The Impact
- Full inventory and sales visibility in real-time
- Reduced manual effort and delayed reporting
- Empowered execs and store managers to act with data confidence
- Scalable dashboards aligned with dealership roles
| Metric | Before | After |
|---|---|---|
| Inventory Visibility | Limited | Real-Time, Dealer-Level |
| Sales Tracking Accuracy | Inconsistent | Fully Standardized |
| Report Access Time | Manual & Delayed | Instant, Cross-Device |
| Decision-Making Speed | Slow | Real-Time & Data-Driven |
What’s Next for Pro Dealers?
- Build predictive dashboards for restocking and replenishment
- Benchmark dealer-level performance across the network
- Integrate CRM data for full-funnel customer insights
Tired of Guessing What’s in Stock?
Still digging through spreadsheets for sales or inventory reports? Let’s build you a real-time reporting system that drives smarter decisions to the boardroom.
Client Feedback
“We finally have real-time insight into every dealership. No more spreadsheets, no more guesswork—just clear, actionable data that helps us move faster.”
